Sobeys
Invites
Customers
to
Celebrate
100
Years
of
Grocery
Retailing
Thursday
May
24,
12:03
pm
ET
It all
began
in
Stellarton,
Nova
Scotia
in
1907,
when
John
William
Sobey
started
a
meat
delivery
business
with
a
single
horse-drawn
cart
and
a
commitment
to
his
customers
and
the
quality
of
his
product.
See
100
years
of
history
in
the
making.
"The occasion of Sobeys 100th anniversary is a
remarkable milestone in our Company's journey and a time to thank
our customers throughout Atlantic Canada for their loyalty and
continued support," said Jason Potter, President, Operations, Sobeys
Atlantic. "We are proud to celebrate with 100 days of activities and
promotions created especially for the customers and communities that
we serve."
With a long-standing commitment to giving
back to the community, all 81 Sobeys stores in Atlantic Canada are
hosting anniversary parties today, featuring 100-second celebrity
shopping sprees with local personalities who have taken up the
challenge to collect groceries for community food banks.
Sobeys 100 Giveaway
Customers will also have the
chance to play the Sobeys 100 Giveaway promotion with
more than 950,000 prizes and discounts available to be
won. Beginning May 27th, this Atlantic-wide promotion
includes the chance to win such prizes as 100 AIR
MILES(R) reward miles, free groceries for a year, and a
grand prize 100th anniversary dream kitchen renovation
valued at $25,000. Customers will find more information
on how to play and win in the Sobeys' flyer to be
distributed throughout Atlantic Canadian communities
this week.
Truck Tour
With sights set on the road to
continued success for Sobeys' next 100 years, a Model
Ford T, similar to the vehicle Frank H. Sobey first used
to deliver local meat and produce to customers in the
early days of the business, will take centre stage on a
nostalgic tour of the communities across Atlantic Canada
where the story of Sobeys began.
The Model T Ford truck tour
will take place during the 100 days of celebrations,
making stops at all Sobeys' stores as well as local
events and parades. Weekly schedules of the truck tour
will be included in Sobeys' flyers throughout the
anniversary celebrations.
About Sobeys Inc.
Sobeys Inc., (TSX:
SBY
-
News)
headquartered in Stellarton, Nova Scotia, is a leading
national grocery retailer and food distributor. Sobeys
owns or franchises more than 1,300 stores in all 10
provinces under retail banners that include Sobeys, IGA,
Foodland, Price Chopper food stores and Lawtons Drug
Stores. Sobeys Inc. is committed to providing the most
worthwhile experience for its customers, employees,
franchisees, suppliers and shareholders. More
information on Sobeys can be found at
www.sobeys.com.
Coca-Cola - 6 Pack x 237ml
Available
in Sobeys stores from May 21,
2007 and while quantities last,
this specially designed package
suitably compliments Sobeys
100th Anniversary. The unique
contour bottle has been an icon
of the Coca-Cola Company since
1916.
