2009 Ellen Von Unwerth

Coca-Cola Light Fashion Campaign

 Aluminum Bottle

Germany

Coca-Cola Light by Ellen von Unwerth

24 September 2009

German photographer, producer and a former model, Ellen von Unwerth, one of the most famous fashion photographers, has created an exclusive Coca-Cola Light bottle design.

From November 2009, the indigo-blue aluminum bottles in a limited edition of 39,000 pieces will be available at selected fashion events.

Ellen von Unwerth wanted to give the Coca-Cola Light bottle a striking appearance and a sense of glamour, lightness and energy. "It was very important for me to create a bold design that brings the strength, the strength and confidence of modern women. I prefer to tell a story in my pictures. When searching for a suitable image for the Coca-Cola light bottle, I immediately had this in mind, because it is sensual and a bit mysterious, and the typical form of the Coca-Cola bottle fits it perfectly".

After New York fashion designer Zac Posen and shoe god Manolo Blahnik represented their specific 'fashion-inspired' vision of Coca-Cola Light's style, Ellen von Unwerth has become the third person from the world of fashion, who collaborated with the brand.

In addition to the bottle design collaboration, this time Ellen also offers a unique opportunity for fashion-conscious women to win an exclusive workshop.

German women can submit their photos at www.cokelight.de to win the opportunity to take part in a glamorous photo shoot by gorgeous Ellen von Unwerth. At the end of November, jury chaired by Ellen herself, will choose a happy winner.

 

 

 

 

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