2010 Coke Mika
"Happiness Bottle"
250 ml
Aluminum Bottle
France
Following the efforts of Justice and So-Me, popular recording artist MIKA creates his own version of the Club Coke bottle, designed with the help of his sister Yasmine. The bottle features playful imagery with an overall adolescent feel, a mix of Coca-Cola’s classic art direction and a representation of happiness by MIKA. For those interested, this limited edition bottle is now on sale via the Colette e-shop.
Coca's club bottle is getting dressed by Mika for 2010.
Since 2005, Coca Cola offers the body of its aluminum bottle dedicated to the night market, to avant-gardism artists (Patricia Field, Justice & So-Me...), inside the current graphic trends.
For this 5th year, Coca Cola invited the international singer Mika to illustrate the Club Coke 2010 of happiness, as he does so well. We can recognize this famous touch of psychedelic colors, this one that appears on all his albums and creations that concern him. This touché comes from the hand of his sister Yasmine, who works for the singer since his debut, and who added a few original drawings on the bottle.The Happiness Bottle plays its role well, since Mika has confirmed its wish to participate in this project and collaborate with the Fondation Hôpitaux de Paris, announcing that his entire fee will be donated to the program "Youth" conducted by the Foundation. This program helps to the creation, on the whole territory, of Houses for youth, welcome and care shelters for young people suffering.
"The adolescence can be a time full of doubts and challenges; this was the case for me. For this reason I want to help an organization dedicated to youth and problems they are experiencing." MIKATo celebrate the launch of the Happiness Bottle, Mika will give a private concert for Coca-Cola on April 15th in a place in Paris of which the name remains secret for now. Coca Cola invites you to visit from March 5th www.happiness-bottle.fr to get all the info on the event and from March 11th to play and try to win your ticket for this event, winning a gold disc autographed by the artist, meet with the artist and many other kit.
The Happiness Bottle will be available in early March at Monoprix in France and in selective retailing and trendy French clubs selected by Coca Cola. A collector box will be released in late February, only at Colette.